brand
 
 
 
 
 
 
 

poetik® : our brand

Don't you think our world needs a little more poetry and positivity ?
poetik® aims at bringing joy, simplicity and creativity into daily lives.
We wanted to express this wish in our clothing creations and we discovered a tradition and a poetry trend that inspired us from the very beginning of our online adventure. This poetic expression comes from Japan and is called haiku.
If you want to learn more about haikus, have a look at our links page which will give you access to the best sites devoted to this art.
We do not intend to become haiku purists and hope that haikists (haiku art masters) will agree to work with us.
poetik® will take liberties with the very strict rules of haiku so as to offer wider creativity perspectives. We will keep only on rule, i.e. the 5/7/5 syllables rule, in order to make our brand as interactive as possible.

poetik®, will enable us to promote our ideas and sensitivities.

Sustainable development, equality and education

These 3 themes are the very essence of our brand. Our collections are produced in limited edition in order to preserve the personal and human touch. We work with providers who support and promote sustainable development.

poetik® interactive concept

Our original interactive concept means that everybody can participate in the selection ok haikus that will be printed on our clothing creations, or send us their haikus to participate in the votes that will elect the next best haikists.

poetik® the logo

The signs inside poetik® square means "haiku" in Japanese and we thought it logical to incorporate our vision into our logo. Haikus are a key element of poetik®. Poetry is part of each of us and we, in turn, are part of it.

We hope that when you will wear one of creations, you will be filled with poetik® emotions.

Poetikally yours
Alain & Stéph

 
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